$1From every official website order toward tree planting
01 / Why we care
A little less to carry. A little more to give.
WATERFLY was born from a simple belief: exploring the world should feel effortless. The trails, forests, coastlines and cities we love deserve care, too.
Through long-term nonprofit partnerships, responsible business commitments and customer-powered giving, we're taking practical steps to contribute to a healthier planet. This page is where we share the work behind that promise.
ENJOY YOUR LIFE · RESPECT OUR PLANET
02 / Our journey
Progress is a practice. Not a promise alone.
A timeline of our UN Global Compact involvement and the conservation partnerships that keep us learning and taking action.
2013
The brand begins
WATERFLY is established, designing practical bags for everyday movement and outdoor exploration.
2022
One Tree Planted
WATERFLY began partnering with One Tree Planted to support tree planting and forest restoration.
2023
Joining and learning
UN Global Compact participation began on April 11. WATERFLY also took part in gender equality and Asia-Pacific network activities.
2024
Climate & human rights
Participated in UNGC accelerators on climate ambition and business & human rights; a Communication on Progress was filed in July.
2025
25 years of UNGC
Participated in the UN Global Compact annual meeting and its 25th anniversary celebration.
2026
Turning ideas into action
GDI for SDG, ocean circular-economy dialogue and youth innovation programs, alongside wildlife and outdoor conservation partnerships.
Next
Keep improving
Strengthen program reporting, track outcomes and expand customer participation in practical ways.
United Nations Global Compact participation is a voluntary corporate commitment, not an ESG certification. The public UNGC listing is under Shenzhen Stonger Sports Technology Co., LTD. View public record ↗
03 / Global commitment
United Nations Global Compact
Driving responsible growth through sustainability commitments.
Shenzhen Stonger Sports Technology Co., LTD, a company associated with WATERFLY, joined the United Nations Global Compact in April 2023. This voluntary initiative calls on participating companies to advance responsible business practices and report on their progress.
Participant since April 11, 20232024 Communication on Progress9 programme & event participations reported, 2023–2026
UN Global Compact Participant visual · illustrative reference
Our participation / 2023–2026
Four years of learning. Nine ways to take part.
From responsible infrastructure and gender equality to climate ambition, human rights, ocean circularity and youth-led innovation — our involvement continues to evolve.
20233 events / programmes
01
SDG action platform
Key Project Results Launch: Sustainable Infrastructure for the Belt and Road to Accelerate the Sustainable Development Goals
02
Gender equality
Target Gender Equality (TGE) Programme
03
Regional exchange
UN Global Compact Asia-Pacific Network Exchange
20242 events / programmes
04
Climate
Climate Ambition Accelerator (CAA)
05
Human rights
Business & Human Rights Accelerator (BHRA)
20251 event / programme
06
Global dialogue
UN Global Compact Annual Meeting and 25th Anniversary Commemoration
20263 events / programmes
07
SDG acceleration
Global Development Initiative for the Sustainable Development Goals (GDI for SDG)
08
Ocean circularity
GDI for SDG Field Visit & Seminar: Pathways for the Blue Ocean Circular Industry
09
Youth innovation
SDG Innovation Accelerator for Young Professionals (SDGI)
The global goals
Supporting the Sustainable Development Goals
The 17 UN Sustainable Development Goals provide a shared global framework. Our conservation projects relate most directly to Life Below Water (14), Life on Land (15) and Partnerships for the Goals (17). We aim to keep turning commitment into measurable action.
01No Poverty
02Zero Hunger
03Good Health and Well-Being
04Quality Education
05Gender Equality
06Clean Water and Sanitation
07Affordable and Clean Energy
08Decent Work and Economic Growth
09Industry, Innovation and Infrastructure
10Reduced Inequalities
11Sustainable Cities and Communities
12Responsible Consumption and Production
13Climate Action
14Life Below Water
15Life on Land
16Peace, Justice and Strong Institutions
17Partnerships for the Goals
17 GLOBAL GOALS
04 / Partners & action
Real partners. Work that matters.
We focus on projects with tangible actions and meaningful opportunities for our community to learn, follow and participate.
Ocean conservationPhoto: Evan Cooper
Sea Turtle Conservancy
Supporting the satellite tracking of Tilly, an adult female green sea turtle, and providing practical gear for STC fieldwork and fundraising. Follow her journey through the official tracking project.
With our tree-planting initiative, WATERFLY contributes $1 from every order placed through our official website to support tree planting and forest restoration.
Our collaboration with AMC supports outdoor community initiatives through event partnership and product contributions. We are building a deeper connection between everyday adventure and stewardship.
WATERFLY partners with American Hiking Society, an organization dedicated to trail stewardship, hiking access and a welcoming hiking community. Our partnership reflects a shared commitment to protecting the places people love to hike.
Tilly is an adult female green sea turtle encountered while nesting at Tortuguero, Costa Rica, on October 1, 2026. STC attached a satellite transmitter after she finished nesting, making it possible to follow the location updates received by its researchers.
Meet Tilly · Tortuguero, Costa RicaSTC satellite tracking project · October 2026
06 / Children & community
Supporting children. Strengthening communities.
Our support spans NECC’s running team in the United States, young martial artists in China and a kindergarten fundraiser in Germany — connecting practical gear with community activities.
UNITED STATES · 2026
Supporting NECC’s running team
30
BAGS DONATED IN 2026To The New England Center for Children
In 2026, WATERFLY donated 30 bags to The New England Center for Children (NECC) to support its running team and community activities.
NECC works in autism education, research and training. Our contribution provided practical gear for the team’s runners as they took part in community running activities.
A space for learning and play at St. Josef kindergarten
RAMBERG-DERNBACH, GERMANY · 2025
Supporting a kindergarten fundraiser
In 2025, WATERFLY contributed backpacks to the St. Martin’s Day fundraising tombola at Katholische Kindertagesstätte St. Josef. The contribution supported a local kindergarten community and its activities for children.
A child’s illustrated invitation introduced the kindergarten’s St. Martin’s Day celebration and fundraising plans, creating a meaningful connection with WATERFLY.
Our contribution
Backpacks for the fundraising tombola
Community focus
Children & local community wellbeing
View the kindergarten’s letter +Letter reproduced from WATERFLY’s impact report
Shaolin Kung Fu Games 2024 · Image from WATERFLY’s impact report
HENAN, CHINA · JULY 2024
Backpacks for young martial artists
WATERFLY donated Kung Fu backpacks to young participants at the Shaolin Kung Fu Games 2024, held at the Shaolin Temple in Henan, China. The backpacks were designed to accompany young practitioners in their training and daily activities.
The initiative connects support for young people with physical activity and the practice of traditional Chinese martial arts.
Our contribution
Kung Fu backpacks for young participants
Community focus
Youth development & cultural heritage
07 / Our impact
Show the action. Share the evidence.
Our responsibility story is built on documented commitments and partnerships — not unverified headline numbers. As programs mature, we'll keep working toward clearer reporting on inputs and outcomes.
Documented milestone
UN Global Compact participation
Shenzhen Stonger Sports Technology Co., LTD has an active public UNGC participant profile. Its 2024 Communication on Progress is recorded as submitted. We will continue strengthening transparent business practices and reporting.
STC acknowledged receipt of 30 sports and outdoor bags for conservation staff and two larger backpacks for a fundraising auction. WATERFLY also supports the satellite-tracking initiative for Tilly.
Support forest restoration and conservation work in the oceans and landscapes that inspire active lives.
02 / COMMUNITY
Make participation meaningful.
Work with conservation and outdoor organizations, and offer accessible ways for customers to discover and engage with these causes.
03 / ACCOUNTABILITY
Keep our progress visible.
Prefer verified contributions, partner documentation and clear reporting over broad claims that cannot be substantiated.
09 / Looking forward
A better tomorrow is something we build together.
Our next chapter is about consistency: supporting long-term conservation work, improving how we measure and report results, and making responsible choices an ongoing part of the WATERFLY experience. Every step should be practical, transparent and worth sharing.