A commitment beyond the journey

Carry light.
Leave a lasting
impact.

We make bags for the journeys that matter. We're also working to protect the natural places and communities that make those journeys possible.

WATERFLY × STC
Sea turtle at the surface in Bonaire, December 2025. Photo: Evan Cooper.
2026SEA TURTLE
TRACKING PROJECT
Photo: Evan Cooper · Bonaire
2013WATERFLY brand founded
2023UN Global Compact participant since April
32Bags provided to STC — fieldwork & fundraising
$1From every official website order toward tree planting
01 / Why we care

A little less to carry.
A little more to give.

WATERFLY was born from a simple belief: exploring the world should feel effortless. The trails, forests, coastlines and cities we love deserve care, too.

Through long-term nonprofit partnerships, responsible business commitments and customer-powered giving, we're taking practical steps to contribute to a healthier planet. This page is where we share the work behind that promise.

Two people wearing WATERFLY sling bags overlooking a mountain lake
ENJOY YOUR LIFE · RESPECT OUR PLANET
02 / Our journey

Progress is a practice.
Not a promise alone.

A timeline of our UN Global Compact involvement and the conservation partnerships that keep us learning and taking action.

2013

The brand begins

WATERFLY is established, designing practical bags for everyday movement and outdoor exploration.

2022

One Tree Planted

WATERFLY began partnering with One Tree Planted to support tree planting and forest restoration.

2023

Joining and learning

UN Global Compact participation began on April 11. WATERFLY also took part in gender equality and Asia-Pacific network activities.

2024

Climate & human rights

Participated in UNGC accelerators on climate ambition and business & human rights; a Communication on Progress was filed in July.

2025

25 years of UNGC

Participated in the UN Global Compact annual meeting and its 25th anniversary celebration.

2026

Turning ideas into action

GDI for SDG, ocean circular-economy dialogue and youth innovation programs, alongside wildlife and outdoor conservation partnerships.

Next

Keep improving

Strengthen program reporting, track outcomes and expand customer participation in practical ways.

United Nations Global Compact participation is a voluntary corporate commitment, not an ESG certification. The public UNGC listing is under Shenzhen Stonger Sports Technology Co., LTD. View public record ↗

03 / Global commitment

United Nations
Global Compact

Driving responsible growth through sustainability commitments.

Shenzhen Stonger Sports Technology Co., LTD, a company associated with WATERFLY, joined the United Nations Global Compact in April 2023. This voluntary initiative calls on participating companies to advance responsible business practices and report on their progress.

Participant since April 11, 20232024 Communication on Progress9 programme & event participations reported, 2023–2026

Explore our participation timeline ↓

VIEW PUBLIC PARTICIPANT PROFILE ↗
United Nations Global Compact Participant graphic featuring the Earth from orbit
UN Global Compact Participant visual · illustrative reference
Our participation / 2023–2026

Four years of learning.
Nine ways to take part.

From responsible infrastructure and gender equality to climate ambition, human rights, ocean circularity and youth-led innovation — our involvement continues to evolve.

20233 events / programmes
  1. 01
    SDG action platform

    Key Project Results Launch: Sustainable Infrastructure for the Belt and Road to Accelerate the Sustainable Development Goals

  2. 02
    Gender equality

    Target Gender Equality (TGE) Programme

  3. 03
    Regional exchange

    UN Global Compact Asia-Pacific Network Exchange

20242 events / programmes
  1. 04
    Climate

    Climate Ambition Accelerator (CAA)

  2. 05
    Human rights

    Business & Human Rights Accelerator (BHRA)

20251 event / programme
  1. 06
    Global dialogue

    UN Global Compact Annual Meeting and 25th Anniversary Commemoration

20263 events / programmes
  1. 07
    SDG acceleration

    Global Development Initiative for the Sustainable Development Goals (GDI for SDG)

  2. 08
    Ocean circularity

    GDI for SDG Field Visit & Seminar: Pathways for the Blue Ocean Circular Industry

  3. 09
    Youth innovation

    SDG Innovation Accelerator for Young Professionals (SDGI)

The global goals

Supporting the Sustainable Development Goals

The 17 UN Sustainable Development Goals provide a shared global framework. Our conservation projects relate most directly to Life Below Water (14), Life on Land (15) and Partnerships for the Goals (17). We aim to keep turning commitment into measurable action.

01No Poverty
02Zero Hunger
03Good Health and Well-Being
04Quality Education
05Gender Equality
06Clean Water and Sanitation
07Affordable and Clean Energy
08Decent Work and Economic Growth
09Industry, Innovation and Infrastructure
10Reduced Inequalities
11Sustainable Cities and Communities
12Responsible Consumption and Production
13Climate Action
14Life Below Water
15Life on Land
16Peace, Justice and Strong Institutions
17Partnerships for the Goals
17 GLOBAL
GOALS
04 / Partners & action

Real partners.
Work that matters.

We focus on projects with tangible actions and meaningful opportunities for our community to learn, follow and participate.

Green sea turtle cruising over sand in Bonaire, 2024. Photo: Evan Cooper.Ocean conservationPhoto: Evan Cooper

Sea Turtle Conservancy

Supporting the satellite tracking of Tilly, an adult female green sea turtle, and providing practical gear for STC fieldwork and fundraising. Follow her journey through the official tracking project.

Meet Tilly & explore ↗
Forest restoration

One Tree Planted

With our tree-planting initiative, WATERFLY contributes $1 from every order placed through our official website to support tree planting and forest restoration.

About One Tree Planted ↗
Four people with WATERFLY sling bags sitting on a grassy mountain viewpointOutdoor communities

Appalachian Mountain Club

Our collaboration with AMC supports outdoor community initiatives through event partnership and product contributions. We are building a deeper connection between everyday adventure and stewardship.

About AMC ↗
A person wearing a WATERFLY sling bag and holding a camera at a mountain viewpoint at sunsetTrail stewardship

American Hiking Society

WATERFLY partners with American Hiking Society, an organization dedicated to trail stewardship, hiking access and a welcoming hiking community. Our partnership reflects a shared commitment to protecting the places people love to hike.

About American Hiking Society ↗
05 / Spotlight · Track Tilly

One sea turtle.
A story still unfolding.

Tilly is an adult female green sea turtle encountered while nesting at Tortuguero, Costa Rica, on October 1, 2026. STC attached a satellite transmitter after she finished nesting, making it possible to follow the location updates received by its researchers.

1Satellite-tracked green sea turtle
30Bags for STC field staff
2Backpacks for fundraising auction
Follow Tilly on STC's website ↗
Green sea turtle Tilly on Tortuguero nesting beach, as pictured on STC tracking page
Meet Tilly · Tortuguero, Costa RicaSTC satellite tracking project · October 2026
06 / Children & community

Supporting children.
Strengthening communities.

Our support spans NECC’s running team in the United States, young martial artists in China and a kindergarten fundraiser in Germany — connecting practical gear with community activities.

NECC team runners wearing blue team shirts and running belts at a road race
UNITED STATES · 2026

Supporting NECC’s running team

30
BAGS DONATED IN 2026To The New England Center for Children

In 2026, WATERFLY donated 30 bags to The New England Center for Children (NECC) to support its running team and community activities.

NECC works in autism education, research and training. Our contribution provided practical gear for the team’s runners as they took part in community running activities.

Our contribution
30 bags donated to NECC
Community focus
Active participation & community support
About The New England Center for Children ↗
RAMBERG-DERNBACH, GERMANY · 2025

Supporting a kindergarten fundraiser

In 2025, WATERFLY contributed backpacks to the St. Martin’s Day fundraising tombola at Katholische Kindertagesstätte St. Josef. The contribution supported a local kindergarten community and its activities for children.

A child’s illustrated invitation introduced the kindergarten’s St. Martin’s Day celebration and fundraising plans, creating a meaningful connection with WATERFLY.

Our contribution
Backpacks for the fundraising tombola
Community focus
Children & local community wellbeing
View the kindergarten’s letter
Illustrated letter from St. Josef kindergarten about its St. Martin’s Day fundraiser on 7 November 2025
Letter reproduced from WATERFLY’s impact report
A young martial artist performing at the Shaolin Kung Fu Games 2024, with WATERFLY branding beside the event arena
Shaolin Kung Fu Games 2024 · Image from WATERFLY’s impact report
HENAN, CHINA · JULY 2024

Backpacks for young martial artists

WATERFLY donated Kung Fu backpacks to young participants at the Shaolin Kung Fu Games 2024, held at the Shaolin Temple in Henan, China. The backpacks were designed to accompany young practitioners in their training and daily activities.

The initiative connects support for young people with physical activity and the practice of traditional Chinese martial arts.

Our contribution
Kung Fu backpacks for young participants
Community focus
Youth development & cultural heritage
07 / Our impact

Show the action.
Share the evidence.

Our responsibility story is built on documented commitments and partnerships — not unverified headline numbers. As programs mature, we'll keep working toward clearer reporting on inputs and outcomes.

Documented milestone

UN Global Compact participation

Shenzhen Stonger Sports Technology Co., LTD has an active public UNGC participant profile. Its 2024 Communication on Progress is recorded as submitted. We will continue strengthening transparent business practices and reporting.

See UNGC public record ↗
Documented contribution

STC fieldwork & fundraising support

STC acknowledged receipt of 30 sports and outdoor bags for conservation staff and two larger backpacks for a fundraising auction. WATERFLY also supports the satellite-tracking initiative for Tilly.

Explore official tracking project ↗
08 / What guides us

Responsibility extends
beyond one campaign.

01 / ENVIRONMENT

Protect the places we love.

Support forest restoration and conservation work in the oceans and landscapes that inspire active lives.

02 / COMMUNITY

Make participation meaningful.

Work with conservation and outdoor organizations, and offer accessible ways for customers to discover and engage with these causes.

03 / ACCOUNTABILITY

Keep our progress visible.

Prefer verified contributions, partner documentation and clear reporting over broad claims that cannot be substantiated.

09 / Looking forward

A better tomorrow is something we build together.

Our next chapter is about consistency: supporting long-term conservation work, improving how we measure and report results, and making responsible choices an ongoing part of the WATERFLY experience. Every step should be practical, transparent and worth sharing.